The Middle East and Turkey are rapidly growing markets with an increasing demand for innovative water solutions. In these regions, the water sector is a significant contributor to the economy, and there are several key entry points for water startups.
Desalination: In the Middle East and North Africa (MENA) region, the desalination market is expected to grow at a CAGR of 6% between 2020–2025. With nearly 70% of the population living in water-stressed countries, there is a growing need for cost-effective and energy-efficient desalination solutions.
Agricultural Water Management: The agriculture sector in the region consumes 70–80% of the available water resources. In response, there is a growing demand for effective water management solutions to reduce water waste and improve irrigation efficiency. Startups can offer innovative technologies in this area to help farmers save up to 30% of their water usage.
Water Reuse and Recycling: The region has set a target to reuse 40% of treated wastewater by 2030. This presents a significant market opportunity for startups offering water reuse and recycling solutions, which can help reduce water waste and conserve water resources
Digital Water Solutions: The use of digital technologies in the water sector is rapidly growing in the region. The market for digital water solutions is expected to reach $6.3 billion by 2023, and there are several opportunities for startups to offer innovative digital solutions for water treatment, distribution, and management.
Infrastructure Development: The region is undergoing significant infrastructure development, including constructing new water treatment plants, pipelines, and storage facilities. The market for water infrastructure solutions is expected to reach $18 billion by 2025, and startups can offer innovative technologies and services to support the development of this infrastructure.
Overall, the water sector in the Middle East and Turkey presents a significant market opportunity for water startups. To successfully enter these markets, startups should consider the unique cultural, economic, and regulatory challenges and the potential for growth in the sector.
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