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  • Writer's pictureFarid Shojaie

Unlocking the Potential: Key Entry Points for Water Startups in the Middle East and Turkey




The Middle East and Turkey are rapidly growing markets with an increasing demand for innovative water solutions. In these regions, the water sector is a significant contributor to the economy, and there are several key entry points for water startups.


  1. Desalination: In the Middle East and North Africa (MENA) region, the desalination market is expected to grow at a CAGR of 6% between 2020–2025. With nearly 70% of the population living in water-stressed countries, there is a growing need for cost-effective and energy-efficient desalination solutions.

  2. Agricultural Water Management: The agriculture sector in the region consumes 70–80% of the available water resources. In response, there is a growing demand for effective water management solutions to reduce water waste and improve irrigation efficiency. Startups can offer innovative technologies in this area to help farmers save up to 30% of their water usage.

  3. Water Reuse and Recycling: The region has set a target to reuse 40% of treated wastewater by 2030. This presents a significant market opportunity for startups offering water reuse and recycling solutions, which can help reduce water waste and conserve water resources

  4. Digital Water Solutions: The use of digital technologies in the water sector is rapidly growing in the region. The market for digital water solutions is expected to reach $6.3 billion by 2023, and there are several opportunities for startups to offer innovative digital solutions for water treatment, distribution, and management.

  5. Infrastructure Development: The region is undergoing significant infrastructure development, including constructing new water treatment plants, pipelines, and storage facilities. The market for water infrastructure solutions is expected to reach $18 billion by 2025, and startups can offer innovative technologies and services to support the development of this infrastructure.

Overall, the water sector in the Middle East and Turkey presents a significant market opportunity for water startups. To successfully enter these markets, startups should consider the unique cultural, economic, and regulatory challenges and the potential for growth in the sector.

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